The Legendary Ad Couple: Ted Regan Jr. & Phil Schulman

Describe what you do?
Ted: Think up ideas to sell stuff.    Phil: What Ted said

How did you get into the business?
Phil: Art High School, Art College. Art Director   Ted: Only job offer 

Phil Schulman, Art Director and Ted Regan, Jr, Copywriter

Ted Regan Jr., Copywriter
& Phil Schulman, Art Director

Favorite thing about Philadelphia?
Phil: You can still get your arms around it.  Ted: The suburbs  

Who are your favorite writers?
Phil: Oliver Sacks, Donna Tartt, Muriel Barbery
Ted: Hemingway and Julian Keonig

Which way does your toilet paper hang on the wall – over or under?
Phil: It depends          Ted: Within reach

What is the trait you most deplore in others?
Phil: Being Disrespectful
Ted: Indiscretion

What is your greatest regret?
Phil: Smoking and loving it
Ted: Regrets . . . I have a few

On what occasion do you lie?
Phil: When I feel the truth would hurt     Ted: Ditto

What is your most treasured possession?
Phil: My health       Ted: Medicare

What is your most marked characteristic?
Phil: I love people   Ted: My cackle

Who are your heroes in real life?
Phil: Elizabeth Warren , Tommy Smothers and Yoyo Ma  Ted: Willie Mays

What is your motto?
Phil: Don’t lie to me     Ted: “Words are finished art “

Do you have any hidden talents?
Phil: I hope not    Ted: I love that!

What’s your theme song?
Phil: A kiss is still a kiss . .   Ted:  Love Changes Everything

Posted in Uncategorized | Leave a comment

Leticia Bradley: Native Philly Public Relations aficionado lives by this motto: Eat. Pray. Love. Shop.

Which living person do you most admire?
My mother. The strongest person I know. She raised me to be the woman I am today.

Leticia Bradley SVP,  Public Relations Tierney

Leticia Bradley
SVP, Public Relations
Tierney

What do you consider your greatest achievement?
My 11 year old son Justin. I can’t believe that I created something so awesome.

If you were to die and come back as a person or a thing, what would it be?
Beyonce… no question.

What is your most marked characteristic?
Sincerity. It seems like such an underrated quality nowadays. I treat everyone I encounter with respect regardless of title or stature.

What is your greatest regret?
Not going away for college. As much as I love Philly, it would have been nice to experience a change of scenery during that time of my life.

When and where are you happiest?
Movie nights on the living room couch with our blended family of eight including the dog. It gets a little crowded, but I wouldn’t want it any other way.

What is your motto?
Eat. Pray. Love. Shop.

Describe what you do.
For the last 15 years, I have worked at one of the best creative agencies around (Tierney). This is my first and only job out of school. People always ask what’s kept me here so long, and it’s hands down the amazing people and working on top notch clients like McDonald’s, GM and Girl Scouts, to name a few.

When I travel, I always…
Locate the nearest Walgreens. I always forget something.

What’s your theme song?
Just Fine by Mary J.

Favorite thing about Philadelphia?
Cheesesteaks, water ice and soft pretzels.

What is the strangest thing in your refrigerator?
A jar of bacon grease. Don’t judge.

Which way does your toilet paper hang on the wall – over or under?
The correct way, which is over.

Where was your last vacation?
Costa Rica in February for our honeymoon this year. Pura vida!

 

Posted in Uncategorized | Leave a comment

Heather Godfrey: Cape Wearing, Roller Skating, Graphic Designer!

What is your idea of perfect happiness?
Staying healthy

Heather Godfrey Freelance Graphic Designer

Heather Godfrey
Freelance Graphic Designer

Which living person do you most admire?
my mom

What do you consider the most overrated virtue?
connection (in a world of texting and Facebook… everyone is so connected, but yet, disconnected)

What do you consider your greatest achievement?
birth of my son

Where would you most like to live?
vancouver

What is your most treasured possession?
my dad’s thumb print engraved on a necklace charm

Who are your favorite writers?
Larry David, Gillian Flynn

What’s your theme song?
groove is in the heart

What’s the title of the movie with you the main character?
superwoman

Fun fact about yourself?
i did roller derby for a year before having my son

Do you have any hidden talents?
i can move my upper lip without moving anything else

 

Posted in Uncategorized | Leave a comment

Joe Weinlick: (Just Plain Joe) says, “Always start stupid.”

What do you do?
I connect dots. There is never a shortage of good ideas and solutions. The challenge is synthesizing the best into a shared vision and strategy, and then inspiring others to bring it alive. Effective branding, marketing and advertising is really just connecting dots. Today, I’m connecting the dots as Vice President of Marketing at Beyond.

Joe Weinlick SVP, Marketing Beyond.com

Joe Weinlick
SVP, Marketing
Beyond.com

How did you get into the business?
By accident. I graduated from Penn as an English Major with no idea what a career was. I landed a job as a marketing manager for a small start up. I was only there a year, but it was a great learning experience. I had to do everything–figure out who to target, develop the messaging, design the promotional pieces, and work trade shows and do cold calling. I parlayed this into a career in marketing and advertising.

What is your motto?
Always Start Stupid. Too much time and energy is spent trying to demonstrate what we know, as opposed to trying to learning what we don’t. And, we use jargon and buzzwords–the proof of our knowledge–as barriers that prevent the uninitiated from adding to the dialog. Most great discoveries came from ignoring convention and looking at things differently. Change comes from starting stupid, and approaching any new initiative with a fresh perspective.

What’s your theme song?
“I did it my way,” but sung by Sid Vicious and not Frank Sinatra. Most people are content to be who they are supposed to be. Doing it your way doesn’t mean you need to rebel against society and be a derelict–I certainly wouldn’t want to follow in Sid’s footsteps. But we should think for ourselves. It’s good to question popular convention, to ask why, and to make up your own mind. And to be different. I’ve been fortunate enough to stumble on a career where I could, for the most part, be myself. And, most of my successes in life have probably come from seeing things differently than others.

Fun fact about yourself?
My first name is just “Joe.” And I have no middle name. As a kid, I had to carry my social security card to school to prove to my teachers that my real name wasn’t “Joseph.” It used to bother me, but as I’ve grown older I’ve gotten used to it and even enjoy it. A good friend and former business partner of mine started calling me “Just Plain Joe.” Way more fun than being a “Joseph.”

What do you think will be obsolete in 10 years?
Reading.  Except for headlines.

What is your idea of perfect happiness?
As a society we are too focused on being happy. When Thomas Jefferson penned “Life, liberty, and the Pursuit of Happiness” he didn’t mean we should all self actualize and be able to do what we want. He meant that we should have the freedom to put our time to good use. I can get on board with that. I hate sitting still. I feel happy when I’m energized to do something, whether that is testing my endurance by running faster or longer than I did yesterday, or throwing myself into a new project at work.

On what occasion do you lie?
Lie? I’m in marketing. I NEVER lie.

Posted in Uncategorized | Leave a comment