What do you do?
I’m a partner at Essentia, which is a full-service marketing agency; we work with brands across a range of industries to help them break through in this age of distraction. We do that by developing solutions for everything from branding to digital experiences and traditional media, all focused on moving people to action. I’m specifically responsible for both partnering with clients and ensuring that the agency’s business is healthy.
How did you get into the business?
Advertising is in my blood. My father (and now my brother) had a company that did bus shelter advertising. My uncle directed commercials (the most famous being the American Tourister spot with the gorilla chucking around a suitcase). My older sister started out working in agencies. So I was surrounded by it from the beginning and went to college dreaming about working at an agency. My original goal was to be a copywriter, but I wisely made the switch to client services during my first internship. I was fortunate to get hired right out of college as an assistant account executive at The Weightman Group in Philadelphia and have been in the agency world ever since.
What is your current state of mind?
Excited and energized. Starting my own shop with three trusted partners is a dream come true.
What is the trait you most deplore in yourself?
I have a really terrible memory and am particularly bad at remembering names. It’s a horrifying trait for an agency person!
When life gives me lemons…
I find that a good meal and a stiff drink helps me figure out how to make lemonade.