Nicole McGann: Strategist, Pit Bull, and Lover of Lemons. Right?

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What is your idea of perfect happiness?
Laying on a blanket in the middle of my backyard with my husband, on a not-too-hot summer day, with our kids running around us giggling.

Nicole McGann Founder, Wonder Unlimited

Nicole McGann
Founder, Wonder Unlimited

What is the trait you most deplore in yourself?
Perfectionism. Sometimes it works to my benefit, but often it just gets in the way of my own happiness.

What do you consider the most overrated virtue?
Diligence*.
*See answer to question #2

Which words or phrases do you most overuse?
I end too many sentences with, “Right?” I didn’t realize it until my 4-year-old started saying it too.

Describe what you do
I help brands connect with women in meaningful and wonderful ways.

What is your most marked characteristic?
Tenacity. I never settle. If I don’t like the answer, I keep going until I do. A teacher of mine once told me I was a Pit Bull, I took it as a compliment.

What is your motto?
If it doesn’t feel right, it probably isn’t.

When I travel, I always…
get sick. It’s usually my own fault – why would anyone eat a roast beef sandwich (with mayonnaise) on a 12-person flight out of Mozambique?

When life gives me lemons…
I say, “Thanks, I needed those.”

What do you most value in your friends?
Acceptance. If you can’t say or do just about anything in front of a friend, without judgment, they’re not a real friend. Right?

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