Marketing Manager
HYBRID – WILMINGTON, DE
3 DAYS ONSITE
B2B corporate client is searching for a strategic and results-driven Marketing Manager. As an individual contributor the qualified candidate will drive the marketing efforts for a dedicated line of business. In addition, the marketing manager will develop and execute comprehensive marketing strategies that will drive brand awareness, lead generation, and revenue growth.
RESPONSIBILITIES:
Highly visible individual contributor role, requiring strong collaboration across sales, market, product development, service and technology teams to ensure marketing efforts align with business objectives.
* Own and drive dedicated business line by developing and executing marketing plans that support revenue growth, customer acquisition, and market expansion.
* Develop compelling brand and product messaging to differentiate company’s offerings in our sector while ensuring consistency across all marketing channels.
* Lead integrated marketing campaigns across digital, content marketing, events, thought leadership, and public relations to generate leads and enhance brand awareness.
* Partner closely with sales and business leaders to understand our solutions, market priorities, customer needs, and competitive landscapes; translating insights into effective marketing initiatives.
* Work closely with a team of marketing professionals, providing peer-to-peer guidance and collaboration.
* Leverage market research and competitive intelligence to inform positioning, pricing strategies, and go-to-market initiatives.
* Manage marketing performance metrics, tracking key KPIs to assess campaign effectiveness and optimize strategies accordingly.
* Oversee marketing budgets and resource allocation, ensuring the best use of funds to maximize impact and ROI.
* Support the development of sales enablement materials, including presentations, case studies, insight reports, and digital assets, to enhance sales effectiveness.
REQUIREMENTS:
* 7-10 years of B2B marketing experience, with a strong focus on product marketing, demand generation, and go-to-market strategy.
* Experience in a highly regulated industry is preferred.
* Proven ability to develop and execute marketing strategies that drive measurable business results.
* Strong analytical skills with experience in market research, competitive analysis, and data-driven decision-making.
* Exceptional written and verbal communication skills, with a talent for crafting clear, compelling messaging.
* Comfortable leading high-stakes presentations with executive teams.
* Proven expertise in developing and executing integrated cross-channel marketing strategies, seamlessly blending digital, traditional, and emerging media to drive brand awareness, engagement, and lead generation.
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