Philadelphia financial services company is in search of a digital marketing manager with 7+ years of experience in overseeing proactive digital marketing strategies and campaigns. In this role you will focus on improving client experience to drive effective direct and digital marketing strategies used to engage with b2b audiences. Ability to create clear roadmaps for digital marketing to include SEM, SEO, digital media buy, permission-based email acquisition, social media (organic and paid) and other key strategies in required.
Knowledge of marketing automation including SEO, SEM, PPC, programmic digital, podcasts, email marketing and CRM marketing programming desired. Pardot certified (or similar) required. Will manage 2 direct reports.