Director_Marketing_and_Brand
PHILADELPHIA, PA
HYBRID: Tuesday, Wednesday, Thursday Onsite
A non-profit based in Philadelphia is searching for a Director, Marketing and Brand to join their growing team. In this role the qualified candidate will lead the development and implementation of comprehensive awareness and engagement campaigns that support strategic initiatives and growth goals.
RESPONSIBILITIES:
* Provide effective leadership to a team of 9 by managing individual performance, providing coaching and feedback, and ensuring the team’s continued professional development.
* Develop and implement comprehensive marketing and brand strategies that raise awareness.
* Ensure consistency of brand messaging and visual identity across all channels and deliverables and develop brand positioning and builds brand equity.
* Oversee development and execution of digital marketing initiatives, including websites, social media, email marketing, and other digital channels and ensures all digital activities are aligned with the overall strategy.
* Lead the creative development process, from concept to execution, of integrated campaigns and oversees the creation of compelling content, visual design, and multimedia.
REQUIREMENTS:
* Minimum of 15 years of experience with increasing responsibility in roles.
* Bachelor’s degree required; Masters preferred
* Previous management experience required.
* Deep understanding of brand management, digital strategy, and creative development.
* Ability to work across teams and functions to drive consensus, action, and results-based work.
* Ability to measure and report campaign performance of digital marketing campaigns using reporting tools.
* Ability to identify trends, insights, and opportunities and use data to inform brand strategies and creative decisions.
* Exceptional relationship building and negotiation skills.
* Strong business acumen and business development skills to help foster inclusion and diversity.
* Strong editing, proofreading, problem-solving, and organization skills.
* Superior communication and relationship building skills to support interactions with colleagues, senior management, vendors, and members of the Board of Directors.
Site only accepts .pdf documents. Send Word docs to info@blueplateminds.com. Please reference job posting that interests you.